Digital Transformation

Digital transformation is unavoidable.
Companies need to react.

Those that do not react — or that do so in a half-hearted way — are likely to take a major hit on revenue and profits. Those that respond boldly, at scale, and in a way that is fully embedded in their corporate strategy will be positioned to steal revenue and profits from the laggards and emerge from disruption with higher trajectories in both areas.

Intuit was the 37th company to introduce a personal finance tool with Quicken. Google was at least the 10th search engine. Oracle was by no means the first relational database. Apple was a late entrant into the MP3 player market with the iPod. Time after time, the winner is the first company to deliver the food the dogs want to eat. It’s not first to market, it’s first to product/market fit.

Digital Disruption

Not a matter of if, a matter of when.



Companies that adopt bold offensive strategies in the face of industry digitization will come out the winners. The primary focus should be on developing new customer segments rather than just defending existing business lines through cost cutting, automation, or service improvements for existing customers.



Bold responses are required. Innovative companies are experimenting with business models intended to disrupt their own legacy strategies. Align Business Strategy with Digital Transformation Initiatives. Stop running faster only to stay in the same place.



Digitization is a multidimensional concept. It can manifest as automation in the supply chain; a new distribution or customer engagement platform; a virtualized or dematerialized product; or a strategic shift from product-based to service-based offerings.

Map how vulnerable you are to digital disruption

The radar of disruption exposes company threats from multiple forms of competitions including established tech firms, new market entrants, nimble competitors, large incumbents and startups.

  • Customers use the product only partially

  • Production is inelastic to price

  • Supply is utilized in a variable or unpredictable way

  • Fixed or step costs are high

Disruption Vulnerability - Map

Challenging questions CXOs must answer correctly to lead your company in a successful DX

Digital transformation is an extinction level event. It changes everything about how products are designed, manufactured, sold, delivered, and serviced.

  • Are my products and services becoming commoditized or obsolete?

  • Are my new product launches meeting and exceeding expectations?

  • Is digital reshaping my industry?

  • Do you know which customer journeys matter?

  • Are your teams collaborating across functions?

  • Do you have a culture of experimentation?

  • Are your budgets tied to progress?

  • Do you have mechanisms to challenge ideas?

  • Are your people empowered to act?

  • Are you coordinating a portfolio of initiatives?

  • How well do you know where change is occurring?

EpicDX drives successful transformation outcomes

Companies that excel at identifying market opportunities develop a unique point of view—one that’s based not on a synthesis of third-party market research reports and analysts’ perspectives, but on proprietary insights, collaboration with peers across all departments and through regular engagement with customers and sellers.


Because of the game changing potential of digital transformation, an organization’s digital strategy will likely drive the overall business strategy.


Stakeholders from every key business unit should be involved in the discussions that establish the strategy, architecture and operating model for organizing processes, people and technology.


Digital Transformation demands focused attention from all areas of the business in real time working together.

Successful Outcomes - Transformation

We guide you through EPIC transformation

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